Mall of Qatar and Qatar Foundation have signed a Memorandum of Understanding (MoU), initiated through Qatar Foundation’s JOOD Privilege Program to strengthen collaboration in the fields of education, culture, creativity, and community initiatives, while expanding the reach of these programs to diverse segments of society across Qatar.
The partnership reflects JOOD’s ongoing efforts to expand strategic collaborations that create value for the Qatar Foundation community and enhance the benefits and opportunities available to Qatar Foundation students and employees.
The Memorandum of Understanding establishes a framework for cooperation between both parties in the development and implementation of programs and initiatives that support learning, knowledge exchange, and community engagement. Through this partnership, Qatar Foundation will leverage Mall of Qatar’s facilities and venues to host activities and engage with wider audiences.
Areas of collaboration include organizing exhibitions, panel discussions, workshops, student-led initiatives, research showcases, and a range of educational and cultural events. The partnership will also support the development and promotion of joint awareness campaigns through various media and communications channels.
Furthermore, the agreement enables Qatar Foundation to host selected events at the Oasis Stage and across Mall of Qatar’s venues, with Mall of Qatar providing the required technical and communications support for agreed initiatives and activities.
The partnership also encompasses the JOOD service, a digital platform that offers the Qatar Foundation community exclusive benefits and discounts from participating partners, further enhancing the range of privileges available to students and employees.
Commenting on the partnership, Mr. Ali Jassim Al Haidose, Director, Logistics Services & Auxiliaries at Qatar Foundation, said:
“This partnership represents one of the first community-focused initiatives launched through the JOOD Program for the Qatar Foundation community. It reflects our vision for JOOD as a platform that goes beyond offering exclusive discounts and benefits, serving as a gateway to impactful initiatives and meaningful partnerships that cater to the interests of our community and enrich their overall experience.”
He added:
“Through JOOD, we look forward to developing more initiatives that strengthen engagement and interaction among members of the Qatar Foundation community while supporting learning, knowledge exchange, and community participation.”
He continued:
“We highly value Qatar Mall’s collaboration and positive response to this initiative, and we look forward to building more strategic partnerships in the future. We also invite organizations interested in working with us to explore new opportunities under the JOOD umbrella and transform innovative ideas into tangible initiatives that benefit the Qatar Foundation community.”
For his part, Mr. Rony Mourani, Chief Executive Officer of Qatar Mall, said:
“We are pleased to formalize this partnership with Qatar Foundation, an institution that has played a leading role in advancing education, research, innovation, and community development in Qatar. Education is one of the core pillars of Mall of Qatar, and this Memorandum of Understanding represents an important step in furthering our commitment to creating opportunities for learning, creativity, and meaningful community engagement.”
He added: “Our vision for Mall of Qatar has always extended beyond retail. We aspire to be a place where people come together not only to shop and enjoy entertainment, but also to learn, discover, create, and connect. Through our collaboration with Qatar Foundation, we look forward to bringing inspiring educational and cultural experiences into a public setting and making them accessible to a wider audience.”
The Memorandum of Understanding also provides for continuous coordination between both parties on key initiatives and events throughout the year, contributing to the development of joint programs with lasting impact and supporting efforts aimed at building a knowledge-based, creative, and actively engaged society.
