Doha Festival City is turning back-to-school shopping into an exciting experience for children and families with its Festival Academy campaign.The campaign transforms the mall into an interactive back-to-school destination, giving children the chance to enjoy educational activities, creative workshops, live entertainment and exciting rewards as they prepare for the new school year. The experience begins at Festival Academy Admissions, where children can collect their Festival Academy Report Card. From there, they embark on an interactive journey around the mall, completing fun challenges and activities at different stations. Once their Report Card is complete, children return to celebrate their achievement with a special graduation ceremony, including a cap-and- gown photo opportunity to mark the occasion. Families can also enjoy a variety of activities throughout the campaign, including hands-on science experiments, LEGO building, robotics workshops, arts and crafts, face painting, weekend entertainment and appearances by roaming mascots. Shoppers can also take part in the Play, Spin & Win promotion for a chance to win instant prizes, adding even more excitement to the back- to-school experience at Doha Festival City. With interactive learning, creative activities and family entertainment, Festival Academy offers children a fun way to get into the back-to- school spirit while enjoying a day out at the mall.