beIN MEDIA GROUP (‘beIN’), the global leader in sports and entertainment media, successfully hosted a two-day media training event titled “On Air with beIN” at Qatar University, in collaboration with the Career Development Center.

Organized under beIN’s CSR initiative, beIN ACADEMY, the event engaged over 300 media students across the university. The program aimed to empower aspiring media professionals in Qatar by offering immersive, real-world broadcasting experiences.

As part of the initiative, a fully operational mini studio was set up on campus. A professional team — including directors, presenters, reporters, photographers, and technical staff — provided hands-on training in areas such as sports broadcasting, live reporting, and digital content creation.

The event featured beIN’s Director of MENA HR, Hamad Ibrahim Al-Shaikh, and Director of Technical Operation, Ali Hassan Al-Naama. Students also interacted with well-known beIN personalities Mohammed Saadon Al-Kuwari and Asya Abdullah, who shared valuable insights and career advice.

beIN ACADEMY is designed to equip students with practical skills, offering volunteering opportunities, workshops, and internships across sports, entertainment, and broadcasting fields.

This initiative reflects the ongoing strategic partnership between beIN and Qatar University, which began in 2020 and was extended through 2028. The collaboration continues to support local talent, enhance Qatar’s media capabilities, and contribute to the objectives of Qatar National Vision 2030.